Amazing Ape!!

Half Pixel does a weekly podcast, generally revolving around webcomics. They're inseption, production, fruition. This podcast specifically dealt with covers. Filled with useful information about creating a brand, a family. The thing that stuck out above all was this tidbit of information, about the increase of comic sales when there is a monkey on the cover. After hearing about that it just seems like common sense.

In an interview in The Comics Journal #214, Golden and Silver Age artist, Sheldon Moldoff, when asked about DC's science fiction titles, had this to offer:

"It was a question of trying to find something that sold, and if one issue came out and it happened to sell, then immediately they would follow that type of story. Now, it didn't neccessarily follow through that they were going to sell. Now, I know Jack Schiff, when he was the editor of Batman, he followed sales very well. When he found that a gorilla on covers sold, then you could be damn sure that in an issue or two you're going to have another gorilla story."